London-based fan engagement platform Espo has unveiled partnerships with Fade2Karma, Spanish organisation Team Queso, and Swedish organisation GODSENT.
Each team will run a range of 30-day partnerships on the platform, with each one focusing on a player or roster representing each organisation.
The campaigns will offer a range of unique perks and rewards to fans, according to a release, which financially contribute to a particular campaign. Perks range from a chance to play with a player, receiving professional coaching, and receiving limited-edition merchandise.
Henry James, Founder and CEO of Espo, spoke on the partnerships in a release: “After unveiling our company and announcing our fan engagement platform for the esports community back in June, we’re extremely excited to be partnering with such outstanding teams. Believing in our vision to bring esports fans to the heart of the action is one thing, but receiving the level of support from the guys at F2K, Godsent and Team Queso has been very humbling.
“We’re in awe of their creativity and commitment to their fans. They’ve inspired us to keep raising the bar and we’ll be doing all we can to make the launch of our platform a success for all involved.”
Fan perks can be earned by redeeming Espo loyalty points, which users can earn by taking part in a recently-released community engagement program that launched earlier this month.
Henrik Denebrandt, Co-founder and CEO of GODSENT, cites the collaboration as a “key partnership” for the organisation: “We are happy to get started with Espo’s platform and work closely with the experienced team behind it. For GODSENT and our fast-paced international expansion, this is a key partnership for us that will enable further growth with endemic and non-endemic partners worldwide.”
Esports Insider says: Fan engagement platforms are becoming an innovative and profitable way for fans and organisations to interact with one another. With the likes of the LCS creating such a platform, it will be interesting to see how Espo stands out from the competition.