Mastercard has announced a “Thank the Fans” campaign to celebrate the 10th anniversary of League of Legends’ World Championships.
As part of the campaign, a special capsule collection has been created in partnership with Riot Games and CLOAK, along with a limited release of in-game Riot Points.
Coinciding with the World Championship in Shanghai, where the Opening Ceremony presented by Mastercard will precede the competition, the brand will debut a series of ‘Digital Priceless Experiences’ featuring pro players, streamers and on-air talent.
Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard commented: “When Mastercard delivers experiences that people are passionate about, we see unequivocal joy and excitement among our consumers, and the passion League of Legends esports fans have for the game is undeniable.
“I’m excited to celebrate the 10-year anniversary of the esport by thanking the fans, players and shoutcasters by curating once-in-a-lifetime opportunities. This sport brings people of different backgrounds and ages from around the world together through a common interest – and that is priceless.”
The experiences will begin launching on Priceless starting from October 31st, and new experiences will be unveiled hourly for ten hours, available for RSVP on a first-come, first-served basis.
These opportunities range from workshops to meet-and-greets, with the experiences featuring top streamers and shoutcasters.
Mastercard first became the global sponsor of Legend of Legends Esports two years ago, in a multi-year partnership with Riot Games announced in mid-2018.
Naz Aletaha, Head of Global Esports Partnerships and Business Development for Riot Games added: “Thanks to the support of Mastercard and their Priceless platform, we’ve been able to elevate the game and competitions for fans around the world. The power of partnerships, like the one we have with Mastercard, allows us to expand our reach and enhance the connection with our community.”
Esports Insider Says: Mastercard and Riot Games have now been in a long-term partnership spanning over two years – so it’s not a surprise to see them collaborating again in time for Worlds finals. The packages and experiences will also prove a unique fan engagement offering to the League of Legends fanbase, strengthening the brand’s reputation as a result.