KitKat named main partner of LEC 2021

The League of Legends European Championship (LEC) has named Nestlé chocolate brand, and returning sponsor, KitKat as its main partner…

Vodafone Giants unveils partnership with MAGGI FUSIAN

Spanish esports organisation Vodafone Giants has welcomed Nestlé noodle brand MAGGI FUSIAN as its latest partner. As a…

DreamHack Sports Games appoints Scott Steedman as CCO

DreamHack Sports Games has appointed sports industry veteran Scott Steedman as its new Chief Commercial Officer.…

Fnatic announces multi-year partnership with Jack Link’s

Leading British esports organisation Fnatic has announced a multi-year partnership with North American beef jerky snack…

ESL renews Mastercard NLC partnership

Tournament organiser ESL Gaming has announced the renewal of its partnership with financial company Mastercard for the Northern League…

Astralis launches initiative with Universal Music Group

Danish esports organisation Astralis has partnered with Universal Music Group for a new ‘music initiative’, according…

Natus Vincere joins forces with RAID: Shadow Legends

Ukrainian esports organisation Natus Vincere (Na’Vi) has announced a partnership with mobile game developer Plarium and its RAID:…

Alliance names VBET as title sponsor

Malta-based sports betting operator VBET has been named as the title sponsor of Swedish esports organisation…

GameSquare Esports announces Jan Neumeister as Head of European Operations

International esports company GameSquare Esports has announced former FaZe Clan Senior Vice President Jan Neumeister as its new Head…

Team Vitality joins forces with Incept to enhance performance centre

French esports organisation Team Vitality has announced a new partnership with gym equipment company Incept. As…