Key esports sponsorships and partnerships, January 2022

The first month of 2022 saw a multitude of esports partnerships announcements, ranging from deal renewals…

LEC renews partnerships with Secretlab, Red Bull and Warner Music

The League of Legends European Championship (LEC) has renewed three key partnerships for the 2022 season.…

KIA extends LEC partnership for 2022

South Korean automotive marque Kia Motors has extended its partnership with the League of Legends European Championship…

LEC names LG UltraGear as gaming monitor partner

The League of Legends European Championship (LEC) has named LG UltraGear as its official gaming monitor partner for 2022 and…

LEC collaborates with pop rock band Against the Current

The League of Legends European Championship (LEC) has announced a collaboration with American pop rock band…

The best esports advertising campaigns of 2021

Image credit: BMW With 2022 just moments away, it is time to reveal ESI’s yearly summary…

Erste Group launches second LEC playoff campaign

European financial services provider Erste Group has partnered with European creative agency Jung von Matt SPORTS to…

LEC unveils SAP as latest partner for 2021

The League of Legends European Championship (LEC) has entered a data partnership with German software corporation SAP for…

Mastercard named LEC Playoffs partner for 2021 and 2022

Financial company Mastercard has been named as the latest partner of the League of Legends European…

EXCEL ESPORTS raises €20m through investment round

British Esports organisation EXCEL ESPORTS has completed a €20m (~£17m) investment round to fund its expansion…